If your company is interested in sponsoring the Automotive Training Expo, click here to learn about sponsorship opportunities.

We would like to thank the following organizations for their sponsorship of this year's ATE East:



For more than 43 years, AutoZone has been committed to providing the best parts, prices and customer service in the automotive aftermarket industry. We have a rich culture and history of going the Extra Mile for our customers and our community.

Today, AutoZone is the leading retailer and a leading distributor of automotive replacement parts and accessories in the U.S.


Opened in 1979 as Auto Shack by J.R. "Pitt" Hyde III, AutoZone was created with the belief that we can offer ordinary customers clean, well-organized auto parts stores and excellent customer service. Since then, AutoZone has revolutionized the industry while maintaining a customer-first, innovative mindset. AutoZone has grown to be the leading retailer and a leading distributor of automotive replacement parts and accessories. Auto and truck parts, chemicals and accessories are available through AutoZone stores in 50 U.S. states plus the District of Columbia, Puerto Rico, Mexico, and Brazil.


AutoZone is an organization, made up of a group of people, known as AutoZoners, who work every day to carry out our Pledge and Values. Our Pledge and Values represent what it takes to be an AutoZoner.

AutoZoners always put customers first! That's the first line of AutoZone's Pledge, and it's the most important thing we do. We Go the Extra Mile to ensure you get the help you need. Our AutoZoners are friendly, knowledgeable, and eager to help you with your vehicle.

Derek Reed
(206) 579-0640
Benefit Consultants Northwest

Benefit Consultants Northwest

Friday Night Expo Reception Sponsor

Benefit Consultants Northwest was started because there was a unique need in the benefits arena for a firm that would have a true philosophy of advocacy rather than brokering. Drawing together professionals from the insurance field, legal field, accounting and others, BCNW is committed to providing all the services an employer may need to adequately plan, manage and direct their employee benefits through one source.

The key staff have over half a century of combined experience covering the full spectrum of business insurance needs, including risk management analysis, plan development, flexible benefits and large association plans. We are dedicated to the principle that we exist solely to provide maximum value and service to our clients.

Our services include actuarial and health care cost analysis, strategic planning and review, negotiating contracts with insurers and providers, medical management to project large claims cost and medical large case review, legal and employee benefit services, as well as administration and customer service. A more comprehensive list of services is also included.

Dudley Bain
(800) 945-4193
Coaching With Integrity

Coaching With Integrity

Clint White has been passionately immersed in the Automotive Industry for over 25 years…

He is a Service Advisor Coach & Shop Consultant with CWI and currently holds multiple ASE certifications.

He began his career as a Technician at a local two bay shop in 1995 and over the course of the next two and a half decades honed his sales, technical, and leadership skills while managing shops in Washington & S.E. Idaho.

During his journey, he has never stopped learning and has been blessed to work for and with those who value education, training, and coaching.

In everything he does, Clint is focused on people and excellence! Whether it be coaching & training Service Advisors to sell with passion & integrity or working directly with Shop Owners to improve team accountability and streamline process implementation, Clint’s passion is to elevate the Automotive Industry across the nation to ensure every customer consistently receives the highest level of service.

Clint White
(208) 656-3838


The mission of Carquest Technical Institute is to conduct world-class training for professional technicians and automotive repair facility owners. CTI's instructors have over 400+ years experience and are dedicated to delivering challenging, yet entertaining courses that are non-biased and practical in their approach.

The WORLDPAC Technical Training Program provides advanced level diagnostic training for independent repair technicians. The complexities of properly diagnosing and repairing late model vehicles require training that until now has not been readily available to the Independent Repair Professional.

The WORLDPAC Business Development program provides training in the management of the repair shop business. These management classes have been presented to thousands of WORLDPAC customers and their managers.

The tools provided in these classes help repair shops increase productivity, increase profits, as well as how to manage difficult areas of the business:

  • Financial Management
  • Marketing
  • Service Advisor Training
  • Employee Management
Jerry Baarson
(541) 818-0168
Dean Van Dyke

Dean Van Dyke

Dean Van Dyke is a Certified Business Coach and Consultant, sought-after Speaker and Trainer,
and a contributing author to The Six-Figure Coach Magazine. For more than 25 years, Dean has
been inspiring, motivating, and equipping others to live out their dreams. A person of strong
faith, Dean, has devoted himself to developing and strengthening the personal and professional
growth of others through business coaching, training, speaking engagements, and, most
importantly, serving others.

Dean has lead companies through inventory optimization, achieving reduced on-hand product
from $20 million to $1.5 million in 4 months. Dean transformed a fiscally distressed business to
profitability by doubling revenue from $1M to $2M in just six short months. He optimized
financial reconciliation processes using Lean techniques for yet another client, resulting in a
dramatic reduction in cycle time from 4 weeks to 2 days. And, by successfully renegotiating
with a client’s vendors, Dean created a savings of $2.5 million for that client!

Dean has a proven record of success with coming alongside struggling businesses and helping to
right the ship. His carefully crafted, customized methodology allows business owners to see
revenues increase, see debt and liability reduced, and see a brighter view of a once bleak
business forecast. A key competent of these turnarounds are Dean’s ability to identify root
causes of ongoing missteps, causes that are not readily apparent, and create the most damage.
Dean makes practical ways to attack these missteps while still maintaining the business’s core
identity and the business owner’s foundational vision.

Dean is a Husband, a Father, a Veteran, and Hobbyist. Since 1989, Dean has been happily
married to Maria. They around proud parents to three amazing boys: Michael, Jonathan, and
Zachary. Dean loves the outdoors and is an avid shooting sports enthusiast.



DiagNation is proud to announce a new unparalleled back-end technical support, flexible training options and personalized technical assistance.  DiagNation provides shops and multi-point repair facilities with a unique technical training and support customizable to your shop’s needs and training requirements, giving your shop control of your technical support and programming needs.

Today, difficult diagnostics and repairs can be the shop's biggest daily challenge: getting diagnostics right the first time, having powerful technical support resources and continuing education to keep staff proficient and productive at the diagnostics and repair of today's high-tech vehicles.

We are excited to bring our personalized technical help, whether in the form of a remote diagnostic assistance session, a private remote class for your techs or help with diagnostic equipment, training and support, we provide a unique hands-on approach to your technical issues and we are resourceful problem solvers.

Gary Smith
(775) 438-3424


About Dorman Products

People's lives and livelihoods depend upon cars and trucks. Dorman gives people greater freedom to fix these vehicles by constantly developing new repair solutions that put owners and installers first.

Since 1918, we have been the automotive aftermarket’s pioneering problem solvers. We have released thousands of parts and components that people could once only buy from original equipment manufacturers. By always innovating, we have led the way in growing the aftermarket, providing more opportunity to individuals and businesses who depend on automotive maintenance. That’s why our catalog includes more than 80,000 products and grows every year.

What makes us distinct from other aftermarket companies is our customer-first mindset. Everything we do is centered around providing customer value, both in the quality of our products, and the creativity of our solutions. Our engineers and designers go out of their way to save repair technicians time, and save vehicle owners money.

The engine that powers us is our Culture of Contribution. We empower and celebrate new ideas throughout our organization, because that just means we have more ways to solve problems. Our family-run roots give us a spirit of entrepreneurship that accelerates our speed and agility. This is a rare combination in a fast-growing, global enterprise that makes Dorman a special place to work.

Sarah Warner
(215) 712-5200
Federated Insurance

Federated Insurance

For more than a century, Federated Insurance has provided peace of mind to business owners through valued insurance protection.


Federated’s national headquarters is located in Owatonna, Minnesota. It also operates a regional office in Phoenix, Arizona, and several service offices throughout the country. Federated has more than 2,300+ employees and is licensed in 49 states and the District of Columbia.


Federated specializes in business insurance for selected industries, including:


  • Auto Dealers
  • Auto Parts Stores
  • Auto Service and Repair
  • Building Material Dealers
  • Cabinet and Custom Woodworking Shops
  • Contractors
  • Convenience Store Operators
  • Farm, Dairy, and Industrial Equipment Dealers
  • Funeral Services
  • Grocery Stores
  • Jewelry Retailers
  • Machining, Plastics, and Tooling
  • Motorcycle and Powersports Dealers
  • Petroleum Marketers and Transport
  • Retail and Wholesale Operations
  • Printers
  • Tire Dealers


Today, hundreds of trade associations and industry organizations recommend one or more of Federated's programs.

The company is rated A+ (Superior) by A.M. Best Company®. For the latest rating, access www.ambest.com.

Ryan Crawford
(520) 820-6478
Greenhaven Interactive

Greenhaven Interactive - Web Marketing Consultant

As an ASA Allied Member for over 20 years,. GreenHaven has helped many members with new websites, social media, seo and other digital marketing.

Dave Parkhurst
(253) 906-2705
Service Intel

Service Intel

Jorge Antico is the founder and CEO of eAutoClub, Inc.

He is the ex-owner of Santa Monica Auto Center in Santa Monica, California.

With his accounting and computer science knowledge, he recognized a huge flaw in shop management systems.

Management System don't age service history!

He also experienced first hand how vehicle owners don't trust vehicle inspections. Consumers believe they're a self-serving way to gain sales. This is costing the Aftermarket an estimated $60 billion/year in under-performed maintenance.

The solution is an authoritative, unbiased service-need prediction software call ServiceIntelligence (SI).

SI POSCRM, and TMP transformed his shop and customers experience

SI is cloud-based software, compatible with 80% of shop management systems in use in the US and Canada. It accurately predicts mechanical service-needs. It transforms your independent automotive service shop from being reactive to proactive. You'll become a fleet service management provider for the family-owned vehicle.

Your clients embrace service need advice based on vehicle usage

This rewards your auto repair shop with more service recommendation approvals.

SI benefits the entire Aftermarket eco-system via a single authoritative and secure platform. Shops willing to partner with parts/lubricant supplies benefit from sales & marketing assistance.

Part & lubricant manufacturers/distributors gain a competitive advantage. Deep visibility of vehicle population service-needs, improves inventory planning and increases promotion ROI.

Jorge Antico
(310) 984-3501