If your company is interested in sponsoring the Automotive Training Expo, click here to learn about sponsorship opportunities.

We would like to thank the following organizations for their sponsorship of this year's ATE East:

Advance Auto Parts

Advance Auto Parts

Headquartered in Roanoke, Va., Advance Auto Parts, Inc., the largest automotive aftermarket parts provider in North America, serves both the professional installer and do-it-yourself customers. Advance operates over 5,200 stores, over 100 Worldpac branches and serves approximately 1,300 independently owned Carquest branded stores in the United States, Puerto Rico, the U.S. Virgin Islands and Canada. Advance employs approximately 74,000 Team Members. 

Advance Auto Parts works hard to create an environment of honesty, integrity, mutual trust and dedication. Since our founding by Arthur Taubman in 1932, these values haven’t changed. 

  • Inspire and build the self-confidence and success of every Team Member. 
  • Serve our customers better than anyone else – help them succeed. 
  • Grow the business and profitability with integrity.
Ron Schexnayder
(337) 254-6612
Advance Professional

Advance Professional

Advance Professional and Carquest offer more than just a wide selection of parts and prompt delivery. We offer professional solutions to support your shop in every aspect of operation.

From technical or business training, to stocking and loyalty programs, to online technology tools, we are a trusted partner to the automotive aftermarket professional. 

Advance Professional is a leading automotive parts provider that gives customers access to its network of more than 4,800 company-owned stores.

Mark Mills
(770) 362-4422
Association Processing

Association Processing

Learn More About Association Processing
Try us for as long as you like & if you are ever dissatisfied, simply return the equipment, and we part as friends. There are NO Early Termination Fees.

Typical savings of 50% using Program 2973 for NWACA Members - includes Automotive / Truck / Transmission / Tire / Dealerships

Equipment provided at no cost

NO Early Termination Fee; NO Contract hand-cuffs!

Next Day Funding (Batch or “Settle” by 7:00PM Pacific)

Around the clock Support

Cash Discounting is also offered for those that would rather the customer pay their own processing fees

Bobby Walker
(541) 780-4242
Automotive Training Institute (ATI)

Automotive Training Institute (ATI)

We Care About Your Success
The Automotive Training Institute (ATI) has grown into the leading coaching and consulting automotive management company in the nation, with more than 1,600 active members who represent the best shops in the US and Canada.

Since 1980, we’ve been helping independent auto repair and collision repair shop owners improve their businesses and their lives, with proven, measurable and field-tested strategies and practices. Our performance coaches are direct employees of ATI and are certified by the Center for Executive Coaching. Our motto, Driving Profits and Dreams Home, represents the desire we have for our members to be happy and achieve their goals. Dreams are usually different for each person and at ATI we understand those differences. No matter what type of shop owner you are at this point in your life, we understand you. Join us at one of our shop owner events held each year all over North America and we’ll help you get what you want out of your business.

Karen Dee
(301) 575-9102
Benefit Consultants Northwest

Benefit Consultants Northwest

Friday Night Expo Reception Sponsor

Benefit Consultants Northwest was started because there was a unique need in the benefits arena for a firm that would have a true philosophy of advocacy rather than brokering. Drawing together professionals from the insurance field, legal field, accounting and others, BCNW is committed to providing all the services an employer may need to adequately plan, manage and direct their employee benefits through one source.

The key staff have over half a century of combined experience covering the full spectrum of business insurance needs, including risk management analysis, plan development, flexible benefits and large association plans. We are dedicated to the principle that we exist solely to provide maximum value and service to our clients.

Our services include actuarial and health care cost analysis, strategic planning and review, negotiating contracts with insurers and providers, medical management to project large claims cost and medical large case review, legal and employee benefit services, as well as administration and customer service. A more comprehensive list of services is also included.

Dudley Bain
(800) 945-4193
Bigfoot Distributing Inc

Bigfoot Distributing Inc

What are BG products and where

can I buy them?


BG products are professional-use automotive fluids, cleaners, and conditioners. These products are sold to a global network of automotive dealerships and shops so they can perform high quality maintenance on your vehicle.

BG Automotive Maintenance Services ensure your car is reliable, safe, and fun to drive.

BG services extend the life of your vehicle and save money — both in repairs and at the pump!

Learn how you can Be Good to Your Car with BG!

Kerry Stoltz
(253) 691-0400


The mission of Carquest Technical Institute is to conduct world-class training for professional technicians and automotive repair facility owners. CTI's instructors have over 400+ years experience and are dedicated to delivering challenging, yet entertaining courses that are non-biased and practical in their approach.

The WORLDPAC Technical Training Program provides advanced level diagnostic training for independent repair technicians. The complexities of properly diagnosing and repairing late model vehicles require training that until now has not been readily available to the Independent Repair Professional.

The WORLDPAC Business Development program provides training in the management of the repair shop business. These management classes have been presented to thousands of WORLDPAC customers and their managers.

The tools provided in these classes help repair shops increase productivity, increase profits, as well as how to manage difficult areas of the business:

  • Financial Management
  • Marketing
  • Service Advisor Training
  • Employee Management
Jerry Baarson
(541) 818-0168
Dorman Products

Dorman Products - Dorman

About Dorman Products

People's lives and livelihoods depend upon cars and trucks. Dorman gives people greater freedom to fix these vehicles by constantly developing new repair solutions that put owners and installers first.

Since 1918, we have been the automotive aftermarket’s pioneering problem solvers. We have released thousands of parts and components that people could once only buy from original equipment manufacturers. By always innovating, we have led the way in growing the aftermarket, providing more opportunity to individuals and businesses who depend on automotive maintenance. That’s why our catalog includes more than 80,000 products and grows every year.

What makes us distinct from other aftermarket companies is our customer-first mindset. Everything we do is centered around providing customer value, both in the quality of our products, and the creativity of our solutions. Our engineers and designers go out of their way to save repair technicians time, and save vehicle owners money.

The engine that powers us is our Culture of Contribution. We empower and celebrate new ideas throughout our organization, because that just means we have more ways to solve problems. Our family-run roots give us a spirit of entrepreneurship that accelerates our speed and agility. This is a rare combination in a fast-growing, global enterprise that makes Dorman a special place to work.

Sarah Warner
(215) 712-5200
Federated Insurance

Federated Insurance

For more than a century, Federated Insurance has provided peace of mind to business owners through valued insurance protection.


Federated’s national headquarters is located in Owatonna, Minnesota. It also operates a regional office in Phoenix, Arizona, and several service offices throughout the country. Federated has more than 2,300+ employees and is licensed in 49 states and the District of Columbia.


Federated specializes in business insurance for selected industries, including:


  • Auto Dealers
  • Auto Parts Stores
  • Auto Service and Repair
  • Building Material Dealers
  • Cabinet and Custom Woodworking Shops
  • Contractors
  • Convenience Store Operators
  • Farm, Dairy, and Industrial Equipment Dealers
  • Funeral Services
  • Grocery Stores
  • Jewelry Retailers
  • Machining, Plastics, and Tooling
  • Motorcycle and Powersports Dealers
  • Petroleum Marketers and Transport
  • Retail and Wholesale Operations
  • Printers
  • Tire Dealers


Today, hundreds of trade associations and industry organizations recommend one or more of Federated's programs.

The company is rated A+ (Superior) by A.M. Best Company®. For the latest rating, access www.ambest.com.

Ryan Crawford
(520) 820-6478
Goodheart-Wilcox Publisher

Goodheart-Wilcox Publisher

Let's Build Skills for Life

Prepare your students with easy-to-use resources that develop core knowledge and build key skills. From Career and Technical Education to Health and Physical Education, G-W has you covered.

Wendy Warren
(800) 323-0440
Greenhaven Interactive

Greenhaven Interactive - Web Marketing Consultant

As an ASA Allied Member for over 20 years,. GreenHaven has helped many members with new websites, social media, seo and other digital marketing.

Dave Parkhurst
(253) 906-2705
Integrated Financial Services

Integrated Financial Services

Friday Night Expo Reception Sponsor

Integrated Financial Services Inc mission is to provide businesses, individuals, and seniors with assistance in understanding and making the right decisions when it comes to insurance & retirement. We have the skills, knowledge, and experience to help meet our client's established goals. IFS's goal is to become a lifetime resource for our clients and give them greater confidence in choosing their solution.

For years, Integrated Financial Services Inc has been providing insurance and retirement consulting services to the business community. Built upon a tradition of integrity, industry leadership, and excellence, we are committed to delivering tailored benefit solutions with thoughtful strategic planning, valuable professional services, and technology-based solutions.


A powerful, TAMP+ designed to support every aspect of your practice.

Brookstone is a Turnkey Asset Management Platform that helps independent financial advisors grow by providing the right tools and resources, along with the a dedicated team of professionals to better serve your practice.

Chris Wright
(509) 467-5117
Kukui Corporation

Kukui Corporation

With a rich history in information technology, Kukui provides businesses a custom marketing platform that integrates with each organization’s Point of Sale (POS) system. This empowers each of Kukui’s clients with quantitative data showing their return on investment, the number of new clients based on their POS system, statistics revealing their customer retention rate, and areas to improve their business through the tracking of phone calls, appointment forms, and feedback from customer reviews.

Karl Coleman
(206) 867-1930
NAPA Autotech

NAPA Autotech

NAPA Autotech develops automotive technician training courses fine-tuned and on target for today’s working repair and service technicians.  Our courses are “real world”.  Each is created by technicians for technicians and covers almost every make and model to help technicians keep their skills up to date.  The mission of NAPA Autotech is to provide aftermarket automotive technicians with career development opportunities through structured, disciplined, measurable, high quality technical instruction.  This will enhance understanding of vehicle systems, increase first time repair capability, and increase customer satisfaction while contributing to the profitability of their shop.


Scott Kochetta
(678) 934-5450


Opus IVS™ helps independent automotive shops repair the most complex vehicle fast with diagnostics, programming and live repair guidance from OE brand-specific master technicians.

Opus IVS™ provides a comprehensive diagnostics solution, built from the ground up to deal with the challenges of today's more complex European, Domestics, and Asian vehicles. Our fully-integrated diagnostic support system combines dealer-trained technician expertise with diagnostic technology to ensure we make our customers more profitable by finding faults faster and more accurately, as well as repair more cars, faster with fewer mistakes. 


+1 (877) 945-6442
Service Intel

Service Intel

Jorge Antico is the founder and CEO of eAutoClub, Inc.
He is the ex-owner of Santa Monica Auto Center in Santa Monica, California.

With his accounting and computer science knowledge, he recognized a huge flaw in shop management systems.

Management System don't age service history!
He also experienced first hand how vehicle owners don't trust vehicle inspections. Consumers believe they're a self-serving way to gain sales. This is costing the Aftermarket an estimated $60 billion/year in under-performed maintenance.

The solution is an authoritative, unbiased service-need prediction software call ServiceIntelligence (SI).

SI POS, CRM, and TMP transformed his shop and customers experience
SI is cloud-based software, compatible with 80% of shop management systems in use in the US and Canada. It accurately predicts mechanical service-needs. It transforms your independent automotive service shop from being reactive to proactive. You'll become a fleet service management provider for the family-owned vehicle.

Your clients embrace service need advice based on vehicle usage
This rewards your auto repair shop with more service recommendation approvals.

SI benefits the entire Aftermarket eco-system via a single authoritative and secure platform. Shops willing to partner with parts/lubricant supplies benefit from sales & marketing assistance.

Part & lubricant manufacturers/distributors gain a competitive advantage. Deep visibility of vehicle population service-needs, improves inventory planning and increases promotion ROI.

Jorge Antico
(310) 984-3501


Tech-Payments provides payment & business solutions, simplified.

Tech-Payments is a premier provider of merchant services and tech solutions. We bring value to your business by offering big savings on business solutions that are proven, up-to-date, user-friendly, reliable, and secure.

Tracy Franks
(425) 457-6525


Friday Night Expo Reception Sponsor

Tekmetric is the cloud-based shop management system designed for Auto Repair Professionals who are driving the industry forward. With the power of Tekmetric, empower your team, modernize your customer experience, and make better business decisions backed by real-time metrics.

Ian Miller
(903) 353-1870
Tires Direct Seattle

Tires Direct Seattle

Tires Direct Seattle is a Locally Owned and Operated Tire Wholesale Distributor of passenger vehicle, light truck and Semi truck tires as well solids for tractors and lifts, in the North West. We are based in Kent Washington. The best part of this is you will always deal with real people that will offer real help and our motto is we work together with our dealers to make sure we are all successful. Making it through these current difficult economic times is going to take all of us being there for each other. Being from the NW and selling tires and wheels for the last 22rs in Washington   Oregon and Idaho, I have personally worked with and seen a lot of the tire dealers build there business over the years; and now here at Tires Direct that intimate knowledge allows us to better serve you in your business needs. Our team here at Tires Direct is ready to come answer all your questions and help you trouble shoot those hard fitments or just walk your newest employee through a deal, providing him or her, all the best we have in knowledge and product to make sure he or she locks that deal in with your customer! 
Tires Direct is open 8-5 , Monday to Friday, we do local deliveries in the Seattle metro are every day , first run at 9am and second run at 10:30am. We deliver the to oregon every Monday, Wednesday and Friday and into Eastern Washington every Tuesday Thursday. We have a team that is here to help and is fully bilingual in English and Spanish. And we also have a  Dealer log in for 24hrs a day and 7days week live inventory and online ordering at your convenience. 

We here at Tires  Direct hope to have the opportunity to work with you and continue to grow our business together! 

Tire Brands we distribute are: 

Ferentino Tire, Venom Tire, Predator Tire, Kanati Offroad, Arroyo and Giovanna Tire and Nexen , 

Cris Prado
(503) 209-4450


Friday Night Expo Reception Sponsor

Parts & Accessories

Worldpac imports original equipment and automotive replacement parts directly from the most respected manufacturers in the industry. Our complete product offering includes over 110,000 products for over 40 import and domestic vehicle carlines.

Suppliers & Brands

Worldpac imports parts directly from the most respected original equipment suppliers and manufacturers in the automotive industry. With over 7 million total vehicle applications, Worldpac's supplier community represents one of the most comprehensive product inventories in North America.

Online Parts Catalog

The Worldpac SpeedDial Parts Catalog and Fulfillment Ordering System is the most widely-used and advanced program in the industry. Check real-time parts availability 24x7 on over 110,000 parts, view images on over 85,000 parts, check prices, place orders, view invoices, self-service returns, and much more.

Advanced Training

The Worldpac SpeedDial Parts Catalog and Fulfillment Ordering System is the most widely-used and advanced program in the industry. Check real-time parts availability 24x7 on over 110,000 parts, view images on over 85,000 parts, check prices, place orders, view invoices, self-service returns, and much more.

Customer Marketing Solutions

Complete Marketing and Service Solutions so you can focus on running your business.

Rich Davis
(800) 888-9982