Meal - Friday Lunch
Meal - Saturday Lunch - Adam Robertson
Keynote - How do I keep my automotive dream from becoming a lingering nightmare
There is no doubt that the near 4 decades that have made up my automotive career have included the times that all I wanted was to quit and do something else, “will that be paper or plastic today ma’am.” As a technician, shop owner/manager, talk show host, and instructor, I feel that I have played just about every position our industry has to offer. All these years and I still truly love our industry, I can diagnose the toughest of problems, make mistakes and talk cars with a smile. So, what keeps my nightmares at bay or should I say, “out of the bay.”
Friday Sponsor Appreciation Reception
Sponsor Appreciation Reception Please come to relax and socialize with us at the Sponsor Appreciation Reception! This is your opportunity to meet and thank the sponsors of ATE East. Each attendee will receive 2 drink tickets (no-host after 3), and complimentary taco bar.
Meal - Saturday Breakfast
Saturday Breakfast Buffet with Mark Simons, Northwest Autocare Alliance Chairman of the Board
Eliminating the NO: Preventing Sales Objections Before They Occur
The dreaded NO! Nobody likes it, nobody wants to hear it, yet without even realizing, we encourage our customers to use it every day. Whether it be a sales presentation that lacks value, a disbelief in the needed services, or merely suggesting the vehicle isn’t even worth the repair, the tiny yet destructive seeds are unwittingly planted over and over that lead to objections and lost sales. Not only do our businesses lose out on revenue and valuable profit, but our customers leave with uncompleted repairs, unreliable vehicles, and a fractured sense of trust. There is however a better way. It’s been said that “an ounce of prevention is worth a pound of cure” and this class will outline the small but highly effective ways we can prevent the “NO” from ever arising in the first place.
Successful Scheduling & Workflow Management
Is your shop overwhelmed with appointments and with sold work? Are you struggling to source parts & complete repairs on-time? Are you constantly over-promising and under-delivering? For many in our industry this is the case and there seems to be no end in sight. In fact, it goes without saying that the world around us has changed drastically in the last few years however for many shops, the methodology regarding scheduling and workflow management remains the same. The purpose of this class is to educate Service Advisors and Shop Owners on how to properly set expectations with your customers and successfully schedule repairs and service in a way that is more practical, profitable and productive; resulting in fewer come-backs, on-time repairs, and an elevated customer experience. Don’t pass up this opportunity to refine your process and move your business forward in today’s “new normal”.
Network Nightmares: Solving the Diagnostic Distress (Part 1)
There is no doubt that data communications/network issues are amongst the most difficult, time
consuming and costly diagnostics that we encounter. Factory scan tools offer expanded testing
techniques that are manufacturer specific, but even those dedicated software platforms are not enough to accurately diagnose these problems in many cases. These problems fall into several categories: codes and multiple communication DTCs, scan tool errors, vehicle wiring and component faults, intermittents and more.
This class is designed to provide some sound NEW diagnostic routines and the road maps that we have developed over many years of study and application.
Topics will include:
The operation of the many communication protocols (languages)
Single and dual wire, ethernet, fiber optic, wireless and the rules that make them work.
RF, the radio signals that are common today for; HMI, TPMS, entry/starting systems, etc.
Network “wake-up” strategies and wakeup waveform analysis.
Fault tolerance’s and lack there-of, how dirty can the signal be and still work?
The physical mechanism’s that make a network function, terminated bus lines and CAN
Nodes, how this relates to scope diagnostics on network bus lines.
Network topology designs and their operational strategies.
The proper application of scan tools and lab scope together, our diagnostic “tips ‘n tricks.”
Data interpretation, serial decoding, math channels, XY views, masks, alarms and more
Each topic will be backed up with real case studies to re-enforce the strategies used.
All of this is followed up with live demonstrations that each technician will perform and prove-out on their own computer. Please bring your own computer with PicoScope automotive 6 and 7 installed, both are free at www.picoauto.com. This is a critical step regardless of the scope that is used at your shop. Not mandatory, but you will retain more of the hands-on component if you do!
BMW/MINI Plug-In Hybrids
PHEV High Voltage Overview
Plug In Hybrid Components & operation
Safety Standards for Shutting Down HV Systems
HV Battery Unit overview & Cell structure
PHEV Programming - Do's & Don'ts
Parallel Hybrid System Setup
BMW/MINI 3 and 4 Cylinder "B" Engines
New “B” Engine Modular Designs• Low & High Pressure Fuel Supply, Direct Injection Overview & Repair Tips• New VANOS Design for BMW/MINI• Valvetronic Overview with Compression Test Do's & Don’ts• New Design MAP Controlled Oil Pump with Vacuum Pump Integration• Common Issues & Repairs
Network Nightmares: Solving the Diagnostic Distress (Part 2)
A real-world, hands-on approach to successful and productive network diagnostics
Speaker: Adam Robertson and Gary Smith
Description:
There is no doubt that data communications/network issues are amongst the most difficult, time
consuming and costly diagnostics that we encounter. Factory scan tools offer expanded testing
techniques that are manufacturer specific, but even those dedicated software platforms are not enough to accurately diagnose these problems in many cases. These problems fall into several categories: codes and multiple communication DTCs, scan tool errors, vehicle wiring and component faults, intermittents and more.
This class is designed to provide some sound NEW diagnostic routines and the road maps that we have developed over many years of study and application.
Topics will include:
The operation of the many communication protocols (languages)
Single and dual wire, ethernet, fiber optic, wireless and the rules that make them
work.
RF, the radio signals that are common today for; HMI, TPMS, entry/starting
systems, etc.
Network “wake-up” strategies and wakeup waveform analysis.
Fault tolerance’s and lack there-of, how dirty can the signal be and still work?
The physical mechanism’s that make a network function, terminated bus lines and
CAN Nodes, how this relates to scope diagnostics on network bus lines.
Network topology designs and their operational strategies.
The proper application of scan tools and lab scope together, our diagnostic “tips ‘n
tricks.”
Data interpretation, serial decoding, math channels, XY views, masks, alarms and
more
Each topic will be backed up with real case studies to re-enforce the strategies used.
All of this is followed up with live demonstrations that each technician will perform and prove-out on their own computer. Please bring your own computer with PicoScope automotive 6 and 7 installed, both are free at www.picoauto.com. This is a critical step regardless of the scope that is used at your shop. Not mandatory, but you will retain more of the hands-on component if you do!
VW/Audi 2.0L Engine- Evolution of the EA888
Fuel Pressure - High Pressure Concerns & Updates• Timing Chain Noise - Diagnose & Repairs• Supercharger Maintenance - Belts & intercooler• Oil Consumption Issues - Identification and Repair• Crankcase Ventilation and Oil Separator - Issues & Updates• Secondary Air Injection System - Maintenance & Procedures• Cooling System - Design and Function• Special Tools and Procedures• Engines - CALA, CAJA, CCAA, CCBA, CGXC, CTUB
Presenting & Selling Preventative Services with Value
This class will EMPOWER your Service Advisors by demonstrating “HOW TO” create profitable with 30% of Repair orders with 3 or more PM Services.
PLUS – teach you HOW TO GET PAID for the PM services you’re doing now and may NOT be getting paid for!
VALUABLE TOOLS YOUR ADVISORS WILL LEARN
A toolbox of effective vocabulary every Advisor needs to present and sell PM Services properly and profitably.
Relational Selling Techniques – selling VALUE rather than price.
How to BUILD, PRICE, PRESENT and SELL a VERY PROFITABLE Preventative Maintenance Repair Order.
How to use VALUE words to create a significant increase.
The COMPUTREK 3-PART VALUE PRESENTATION SYSTEM is designed to yield an average 3.5 – 4.0+ repair order.
Most Advisors who implement and use the Value Presentation System earn back the seminar fees the first week and many, the first day!! These advanced basics will jumpstart new VICTORIES and help move your company forward.
Presenting & Selling Diagnostics with Value
This class will EMPOWER your Service Advisors by demonstrating “HOW TO” create profitable diagnostics AND reduce the number of phone calls per job on average – by 3+ calls!
PLUS – teach you HOW TO GET PAID for the diagnostics you’re doing but NOT getting paid for!
VALUABLE TOOLS YOUR ADVISORS WILL LEARN
A toolbox of effective vocabulary every Advisor needs to present and sell diagnostics properly and profitably.
Relational Selling Techniques – selling VALUE rather than price.
How to BUILD, PRICE, PRESENT and SELL a VERY PROFITABLE Diagnostic Repair Order.
How to use VALUE words to create a significant increase.
The COMPUTREK 3-PART VALUE PRESENTATION SYSTEM is designed to yield an average 3.5 – 4.0+ repair order.
Most Advisors who implement and use the Value Presentation System earn back the seminar fees the first week and many, the first day!! These advanced basics will jumpstart new VICTORIES and help move your company forward.
Noise, Vibration and Harshness
Customer concerns often include maintenance, repairs, drivability issues and MIL/CEL diagnostics. Yet, NVH concerns make up a portion of our diagnostic and repair process. Vibrations/noises can be difficult to pinpoint with accuracy, therefore, typically fall into the “process of elimination” diagnostic approach. Obviously, this can be an expensive adventure.
With increases in tooling technology, now we can measure the frequency, force, and direction of NVH issues, calculate out the component(s) location and type of failure. This class will break down the theory/operation of measurement and discuss several tooling options available for any budget.
Maximize your Profits with Proven Marketing
Learn tried and true proven ways to ensure your marketing is working and apply best practices to keep you from spending money on marketing that’s not working.
Attendees will learn how to:
Ø Identify your ideal customer(s) so you don’t attract the wrong customer(s)
Ø Identify the marketing message that resonates with the customers you want
Ø Best practices to line up your marketing message with what they hear from your Service advisors
Ø BEST CRM practices & why most CRMs don’t work
Ø Level 10 Texting best practices & why texting platforms chase customers away
Ø Detailed website audit and best practices you can apply right away
Ø How to market today to fill the bays tomorrow
Ø Maximizing new customer contact-less acquisition
Ø Use your POS to give the right marketing message at the counter from Advisors
Marketing is about your customer and what they want to hear. Not about what you want to say. Learn how your CRM can give the highest level of an Integrous message based on each customer’s driving conditions. If your marketing is not creating long-term loyal customers, it’s not working. Enroll to find out what is working from proven automotive marketing strategies and mindsets.
Measurement and Signatures Intelligence Analysis
MASINT: Measurement and Signatures Intelligence Analysis:
What’s Going on Inside the Box?A Study of Advanced Electrical Testing and DiagnosticsThrough the Understanding of Electronics FundamentalsA 3 Hour Class Event.
Electrical Fundamentals, Is This Advanced Subject Knowledge, orJust Basics? Study How These Apply to Daily Use in the Bay.
Electronics Circuit Operation and Fundamentals, Is This AdvancedSubject Knowledge, or Just Basics? You Decide.
Study How Understanding the Electrical Fundamentals Affects YourLab Scope Waveform Interpretation. WHAT am I looking at here?(Woah.)
Intro to Advanced Lab Scope Tools and Functions and Their Use InLive Diagnostics (Strategies for Intermittent Captures, Etc.)
The 7 Steps to Google Success – Customer Customers – Are You Missing Out?
Electrical and Electronic Systems: Essentials in Electric Circuits
This course expands each technician’s current knowledge of electrical / electronic circuit operation.
First, we take a practical look at various electronic components. Then with the aid of graphics and real-world circuit illustrations we assist technicians in mastering multi-meter functions in order to speed up diagnostics. To solidify theory, we offer real world insight into relays and solid-state components using case studies to illustrate. To wind up this practical electronics course we deliver advanced diagnostic tips for diagnosing battery drains.
As automotive technology continues to evolve, shop owners and professional technicians must revisit fuel systems training and education to ensure proper understanding of design change and diagnostic techniques. This course is specific to fuel systems, fuel pumps, modular reservoir assemblies (MRA), fuel pressure regulators and fuel injectors. We’ll review newer technologies like direct fuel injection and control strategies that will help your shop and technicians keep pace with the changes in automotive technology. Other discussions in this course will include diagnosis, test procedures, service bulletins and factory updates.
Advanced Electrical Diagnostics with Intro to Lab Scopes
Today’s vehicles contain over a mile of electrical wiring, dozens of electronic modules communicating on multiple data busses and millions of lines of software code. Are you comfortable with your level of electronic diagnostic skills? In this course we’ll cover advanced electrical / electronic circuit diagnosis on a variety of topics ranging from;
Advanced Sensor Diagnostics
EMI / RFI Common Problems and Solutions
Introduction to lab scope set ups, connections, voltage and current waveform analysis
Serial Data (CAN) Diagnostic Update
Critical Thinking-Diagnostic Strategies "2022"
This popular class/seminar has been updated from 2021. Success in diagnosing today's high-tech
systems requires a high-tech approach. This class/seminar covers the tools you need to cope with
these challenges. You'll learn to develop a diagnostic process and a diagnostic "Game Plan".
How to use the tools the OEMs give you; ECM strategies, code setting criteria, PID analysis and
how fuel trims can be used to point you in the right direction. This seminar also discusses
batteries, including coding and reprogramming, parasitic draw, voltage drop, engine testing
including relative compression, compression testing, cylinder leak down, gas analysis, fuel flow
testing, fuel trim, current ramping, PCM testing, pressure transduces, reprogramming, a new way
to test EVAP and much more. This new class will provide the tools for success in diagnosing
today's high-tech systems that requires a high-tech approach. Covered are the tools you need to
cope with these challenges.
GDI – GDI Driveability and Diagnosis
This class/seminar will cover: GDI – What Is It? - Primary Fuel Pump Secondary - Direct
Injection Fuel Pump - What To Look For In Scan Data - Fuel Trim Cell - Labscope connection to the GDI injector – Tools to use – How to remove injectors - Injector seal replacement and installation – What cause the High pressure pump failure including the cam follower – Carbon build up – PCV and Breather system issues - Problem Areas and Case Studies.
The In’s And Out’s Of R1234yf Air Conditioning Systems
This class/seminar will cover all the components of the R1234yf air conditioning system along with step by step instructions of how to test, recover, evacuate, recharge and add oil/dye to the system. We will have a R1234yr machine connected to a vehicle and provide you with the dos and don’ts when performing system service and repair. At over $70.00 a pound you don’t want to guess but rather test and get the job don’t right the first time. Upon the completion of this class you will have a better understanding of the refrigerant, system, testing, equipment use and getting the system back to its normal state. Today’s vehicles are more involved so it’s important to use a proper diagnostic approach.
Audi V6 Engines - EA837
• Fuel Pressure - High Pressure Concerns & Updates• Timing Chain Noise - Diagnose & Repairs• Supercharger Maintenance - Belts & intercooler• Oil Consumption Issues - Identification and Repair• Crankcase Ventilation and Oil Separator - Issues & Updates• Secondary Air Injection System - Maintenance & Procedures• Cooling System - Design and Function• Special Tools and Procedures• Engines - CALA, CAJA, CCAA, CCBA, CGXC, CTUB
Duramax LML and LGH
The Duramax maintenance and repair market requires the understanding of many RPO code specific systems and testing procedures. LLD-5211-4 focuses exclusively on the 2010.5-2016 LML and LGH Duramax engine designs. Approximately 60% of the LML/LGH engine has been re-engineered to accommodate emissions, horsepower and torque improvements. These changes include a newly designed high-pressure pump, piezo injectors and a SCR aftertreatment system. A technician attending this class will be guided through each of the LML/LGH systems in detail and receive clear descriptions of operation and specific testing procedures. Focusing on complete system analysis is critical to isolating the root cause of component failure and can save wasted time and money when repairing the LML/LGH Duramax.
Hybrid & Electric Vehicle Drivetrains
Worldwide, the focus of automotive laws and regulations is on reducing emissions. One way to achieve this goal is to increase the number of zero emission vehicles on the road. California has a zero-emissions mandate and China has also adopted a version of California’s plan in its new energy mandate. Battery Electric Vehicle (BEV) production numbers are on the rise and are soon going to be commonplace on our streets. It is now time to start learning about BEVs and preparing for this fundamental shift in automotive technology. This class presents an overview of components, operation and tooling needed to successfully compete in the market.
Topics include:
- Special tools required.
- Common components between hybrid and electric vehicle drivetrains.
- Additional components found only on electrical drivetrains.
- Battery construction and testing.
- Gear box power flow.
- Unique testing procedures.
Ford 6.7L Powerstroke Fuel System & Updates
Ford 6.7L Power Stroke Fuel System & Updates
In 2008, Ford set out to develop their own diesel engine, breaking
ties with their long-time partner, International/Navistar. This
resulted in the release of the 6.7L Power Stroke engine in the 2011
model year. The 6.7L engine is one of the most original diesel designs
in the market. This engine employs an advanced fuel system with a
30,000 psi fuel rail pressure and piezo injectors, along with a dual
boost variable geometry turbocharger to provide plenty of torque at
low engine speeds and a lot of power overall. This class focuses on
the operation and analysis of the engine's unique fuel system. In
addition, we discuss the latest updates for this popular platform.
How to Build a ROCKSTAR Employee Acquisition Plan!
Yes, the country is in economic turmoil, and yes, you’re feeling the pinch as a business owner.
One of the biggest struggles business owners are having is finding new team members.
Would you like to learn how to find, retain, and grow your top talent?
Are you struggling to find new team members?
Did you know there are a record 9.3 MILLION jobs open?
Now, you can find out!
You’ll Learn:
How to build an Employee Acquisition Plan…
How to use a proven 4-Step Recruiting Method…
How to retain your top talent…
How to create competition crushing job ads…
How to calculate the real cost of a bad hire…
6-Steps to a Rockstar Vendor Relationship
Are you struggling to identify, select, and retain the RIGHT Vendors?
Are your vendors struggling to deliver parts to your shop on-time?
By attending this training, you will understand the 6-steps to building a ROCKSTAR
vendor relationship. The lack of an effective vendor relationship system can have a dramatic effect on your business. To help your business thrive, this seminar will enable you to implement the 6-step process immediately.
You’ll Learn:
How to develop shared goals…
How to identify and select the RIGHT vendor…
How to negotiate a win-win outcome…
How to develop and monitor key vendor metrics…
How communication can make or break your relationship…
